• Half of all women suffer from incontinence during some stage of their life.

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• 1 in 5 older men suffer from incontinence.

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• Incontinence in women is not necessarily a result of giving birth, it can occur to those who haven't given birth.

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• The common myth about urinary incontinence is that it’s a part of getting older. There is absolutely nothing natural about incontinence.

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• Only 1 in every 12 people who suffer from incontinence actually seek help.

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• Its not normal to leak even a little bit of urine! Avoiding liquids does not prevent urinary leakage, it can however lead to dehydration.